ENGINEERSCOMPASS / PROGRAM CURRICULUM
Digital MarketingApplied digital marketing program
Learn to connect a brand with its audience through thoughtful content, practical campaigns and measurable decisions.
A practical learning journey. A portfolio you can explain with confidence.
THE LEARNING JOURNEY
From foundations.
To putting it into practice.
Explore the topics, guided practice and projects in your curriculum.
01Month 1 · Strategy, content and organic visibility
- Week 1: Marketing fundamentals, funnels, customer journeys, audience research, buyer personas, competitors and campaign goals.
- Week 2: Brand positioning, content pillars, copywriting, calls to action, storytelling, Canva, reels and video.
- Week 3: Instagram, Facebook, LinkedIn and YouTube; content calendars, hashtags and community engagement.
- Week 4: Search engines, keyword research, on-page titles/meta/URLs, off-page SEO, local search, Google Business Profile and website audits.
Develop a brand kit and a seven-day content campaign for a real or simulated business.
02Month 2 · Paid campaigns and analytics
- Week 5: Meta Business Suite, account setup, campaign/ad-set/ad structure, objectives, audiences, creatives, retargeting, lookalikes and CPM/CPC/CTR/ROAS.
- Week 6: Google Search, Display and YouTube ads; keyword matches, ad assets, bidding and conversions.
- Week 7: Lead-generation landing pages, conversion optimisation, forms, WhatsApp/CRM connections, email and lead nurturing.
- Week 8: GA4, Search Console, campaign metrics, reporting, acquisition costs and return on advertising spend.
Plan a campaign and lead funnel, then analyse performance and recommend improvements.
03Month 3 · AI workflows and client-ready delivery
- Week 9: AI-assisted research, marketing prompts, content, Canva AI and image/video workflows.
- Week 10: Newsletters, email templates, audience segmentation, WhatsApp Business, CRM workflows and automation.
- Week 11: Client requirements, proposals, quotations, communication, freelance profiles and portfolio presentation.
- Week 12: End-to-end campaign strategy, execution, optimisation, reporting and final presentation.
Build a professional portfolio around a complete campaign strategy and its reporting.
LEARNING YOU CAN SHOW
Build your portfolio.
Tell your story.
Brand kit and content campaign
Meta Ads campaign
Google Ads campaign
SEO audit
Organic growth plan
Email automation
End-to-end campaign presentation
YOUR NEXT STEP
Take the roadmap with you.
Get the complete original brochure and connect with our team.
Curriculum based on the supplied EngineersCompass brochure. Batch timings, tool access, cloud/advertising budgets and completion conditions are confirmed at enrollment. External certification exams and employment are not guaranteed.